About Us SOVA Collection

History of SOVA Collection

Going on holiday to Jamaica 2006, we wanted holiday clothes and struggled because there was just nothing suitable for me, being tall and slightly bulging at the waist, for my daughter who just can’t keep still, requires flexibility in her clothing and finally my wife who has a classical taste in style even with casual clothes.

My wife who didn’t pick up her scissors and tape measure for over year, decided enough was enough running around in circles looking for clothes that just didn’t cut it, decided to do it herself.

Searching for haberdasheries was very difficult, finding a fabric store was even worse, but with perseverance we managed to find all that was needed.

The only item that was missing was an industrial sewing machine, for which again I searched all over the place for one, as the dominance of domestic sewing machines was so much that trying to find an industrial sewing machine was almost an impossible task, but again we toiled until we got success.

Well we went to Jamaica, Ocho Rios, and we wore those clothes with such ease and comfort in the searing heat. The style and the material fitted the environment of the clear blue sea and the almost bleached sand for which our daughter merrily jumped climbed and played on the beach everyday.

After the holiday, we decided that such was the enjoyment of our holiday and the feeling of ease and comfort of wearing our clothes in the steamy hot atmosphere of Jamaica, we decided to carry the feeling of confidence and satisfaction of wearing clothes and showing off a style that no one had into a business fronted by her family name SOVA.

Co owner Jana is the designer and myself Co owner Kevin.
We decided that if we are to make this business work our vision which is to “create a boutique that revolutionised the sixties”, with no restraints of the dominant high street stores.

To develop and evolve our own style of designs to excite and encourage people to shake the shackles of age and wear what makes you feel good about yourself, to be that individual, people look and wonder where did you get your dress from, I’ve not seen it in any high street store?

Yes that’s right you’ll only find that style of distinction at SOVA collection. When I shop for something I expect to get full attention and when I decide to buy, I want to be listened too when I have an issue and for my problems to be resolved to make me feel like making a purchase.

Quality should not been compromised, there’s nothing worse than getting home to find that the item you chose, tried on is damaged.

I want to transpose the experience and standards I expect my self when I shop at a store to be treated as an important paying customer, my purchase is as I expect it to be and in pristine condition, packed well and if there are any issues, I expect that the person on the other end of the phone will treat me well and resolve my issue as quickly as possible, with no restrictions and no bad attitude.

I want to feel that I have a friend at hand if there are any issues at the end of the phone, to listen to me and to resolve the issue with no fuss.

It’s important to have these steps at every point of a buying experience.

We have a breakthrough becoming a member of a Fashion portal called Fashion Capital. They help aspiring designers with resources and advice in the fashion industry.

This is where we were given the opportunity to showcase our fashion line at the London ExCel, billed as UK’s biggest fashion event of 2009, The London Clothes show.

From 29 - 31 May 2009 ExCeL, London was transformed into a fashion and beauty haven hosting an outstanding selection of high street, designer and boutique brands as well as a unique selection of hair and beautx products to preen visitors in their thousands.

This is just what London has been waiting 20 years for the largest fashion and beauty event is coming to the capital!

This was an opportunity to acid test our products and to collect valuable data from the public. As it was we collected good feedback along with constructive criticism, for which we have learned a great deal.

The biggest trait we have learned is to listen to people and their sensitive requirements and to implement them into our style of delivery fashion design.

In fact inspiration has been the innovative drive that has given our company the know how in producing garments that will suit most people because we want to give people a sense of individualism to look and feel different in a positive way.

Our philosophy is grounded by the wants and requirements of people that demand creativity and sense of seeing something different, the arms in a top made a little longer, the length of a skirt covering the knees, the neckline open and not closed. These are thoughts of people that help us focus and shape new creations.

We value feedback because it’s the yardstick that we need to constantly keep us in line with people’s requirements and to strive to raise the quality that is expected for everyone to feel when they dress in our garments.

But most of all listening is the best tool to use when it comes to diversity. So often parents at school, how they would like their children to have a variety in the style of clothes wear, colours and flexibility always mentioned.

Plus size women are beautiful in personality and graceful in honesty. We want to reflect that trait with clothing designs that exemplify their bright demeanour.

Our garments are manufactured in the UK and last at least for 2 seasons. Value for money is important, especially these days, quality, longevity and comfort are the underline features we expect to give people to enjoy when create and make our fashion line.

3 Tips on Choosing the Right Perfume for You

With thousands of fragrances on the market can sometimes be difficult to choose one that is perfect for your taste, personality, opportunities, and other factors. Look at the following basic tips that you may find useful in choosing, even wearing the perfect perfume for you.

1st Determine your budget.

Perfumes are priced very large range from inexpensive to luxury designer brand Cologne. Determine its budget, or the money you are willing to spend in advance will help to narrow it down and save you a lot of time.

2nd Know what you want, especially smell and go for it.

Decide on what type of fragrance you want on the basis of what perfume is to apply for you. For example, for a special occasion? It is a please or seduce a lover? It's for everyday washing and wear? If you plan to someone please make sure that research on a special scent he likes. If you want to breath every day you can wear to work or school, you may want to buy a lighter, fresher scent. If it's for large parties and festive events, select the perfume, which is stronger impact blending well with your body chemistry.

Other factors such as weather or season are also important to consider. For example, if you live in a very humid environment, floral aroma with a woody and musky base often supplemented humid weather. If you are often surrounded by a lot of people in the immediate vicinity, do not choose a very strong perfume, because not everyone likes perfume. Citrus, sea breeze and other herbs and floral fragrances are often fresh and rejuvenating, ideal for someone on the road. If you are on a date and want to increase the romance, choose a scent that is a bit stronger, but not overbearing. Usually oriental spices project confidence and sophistication. Meanwhile, aromatic compounds are ideal for men who like to smell like a real person with a negative masculinity and safety.

3rd Carefully consider before purchasing.

When you have finally narrowed down your choices and you're ready to go to the store perfume, remember to carefully examine every perfume you fancy before getting ahead and purchase. Take note that your nose can handle so much and then for 20 perfume proves to be futile. Before you start spraying perfume on the wrist, first spray the card or paper and decide if you like. If not, go to the next. Once you find a scent you think it is ideal to start testing it on your body. Apply a small amount of the wrist or the back of the arm. Sometimes salesgirl offered to use some of your skin and you feel. This is a no-no, because each of us reacts to the perfume in different ways. Make sure that the perfume is for you that firsthand. Wait a few minutes, because the smell started to grow on you and smell different after a while.

Women’s Handbags - Handbags That Flatter Your Body Shape and Size

Handbags, next to diamonds and maybe shoes, are a woman’s best friend. Not only are they used to hold everything that we hold dear, from our cellular phones to our credit cards, our palm pilots to the papers that will spell the difference between promotion and demotion. Let’s face it, can you imagine a world without the women’s handbag as we know it?

Today, women handbags are not only “receptacles” of your prized possessions but also fashion statements. Handbags are often used to express moods, individuality, style and status. And even though, it is not really worn so close to the body like bloused, skirts and jeans, there are still shapes and styles of women’s handbags that may be flattering and unflattering to a person. Believe it or not, the handbag that you carry can actually add on or lessen the weight that you appear to carry.

Read on and find out just how to choose the perfect shape, size and style of women handbag that will fit your body type and personal style.

Look at the shape.
Choose the shape that is opposite your body type. For instance, if you are tall and thin, look for bags that are more on the rounded side like the hobo or those that are a bit unstructured. This will complement your figure as it would provide a sharp contrast to your body. If on the other hand, you are on the short and heavy side, it is good to carry women handbags that are tall, rectangular or those with really defined shapes. Long and sleek designs will help counterbalance your more rounded figure. Of course, there is no need to buy women handbags that are absolutely reed thin or those with really sharp edges. Silhouettes in soft fabrics and leathers can do the trick. Just remember to stay away from women handbags with rounded designs.

Think of the size
The size of your bag should complement your size. While the shape should be contrasting and complementing, the size should be in proportion. If for example you are quite tall and big for your age, it would be really awkward for you to carry this really small handbag. The same goes with a really petite person while carrying this really big bag. Awkward. Awkward. Awkward.

Closefitting women handbags or those that can be fit right under the arm at breast level can only look great with women who are slim and those who want to emphasize their cleavage. Using these kinds of women handbags are discouraged for people who have big arms and big busts as the short handles tend to emphasize the large sizes. Remember that the length of the handbag or shoulder bag will always accentuate the part it comes near with. If, for instance, the bag hits your bottom half or hip area, then that area of your body will become more focused as the eyes are naturally drawn to it.

Most women look great with handbags and shoulder bags that end in mid-torso as it flatters the waist. To determine if the length of the strap fits you, try it out. If your arm feels cramped, then it is too short. Try out the bag in the mirror and see for yourself if the bag is flattering to you.

Women's Leather Jackets: So Many Choices!

In the world of women's leather jackets, there are many decisions to make. Just as there are women of every size and shape, there are just as many women's leather jackets to pick and choose between!

When it comes to choosing the perfect women's leather jacket, there are many features, styles and colors that you will want to make note of. There are also a multitude of manufacturers that specialize women's leather jackets.

A woman's leather jacket can be a great gift. Whether you are thinking of giving one to that special lady in your life, or you want to give one to your daughter, there are tons to choose from!

Many leather jacket makers produce beautiful and unique women's leather jackets, including: Forzieri, Tiber, Scully, Sierra Studio, Cleveland, Interstate Leather, Wilson's Leather and many more.

Are you looking for a specific color of a woman's leather jacket? If so, chances are pretty good that you will be able to find it somewhere. There are many women's leather jacket makers that are offered in various colors, including: brown, black, red, tan, white, blue, yellow, purple and just about everything in-between.

They are out there! Would you like on that has a polyester filling, or a warmer filling, like down? You can find all of these available at all times of the year.

You might be thinking that you would not be able to afford a woman's leather jacket; you would be surprised. There are many different women's leather jacket makers, so, naturally, they can be found in many price ranges.

There are also great places to find women's leather jackets offered at wholesale or dealer costs. Some manufacturers even offer specials, should you decide to purchase more than one woman's leather jacket.

Women's leather jackets can be fun and sassy or chic and classy. They really can be a great way to reflect the woman's personality. With so many color choices, there are also just as many style and sizes to boot. From full length to quarter length to พ length, there is bound to be something for everyone.

The biggest thing to remember when you are on the lookout for women's leather jackets is to really think about the woman that will be wearing it. There are so many choices to make; it can seem a bit overwhelming. Just remember that there are many places to find women's leather jackets. Just make a list of the features (like color and style), size and price you want and the rest will fall into place.

Women’s Guide to Getting Their Dream Diamond Engagement Ring

How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your man’s thought process. After all, he is shopping for a diamond, the symbol of his love for you.

The man shopping for an engagement diamond has three primary shopping priorities:

1) They want to make a good investment
2) They want to make you happy
3) They fear disappointing you or worse yet, rejection

On all three points, men act out of fear of making a mistake. Their pride and desire to surprise their girlfriend typically prohibit them from asking the woman’s advice. As men so often do, they try to apply logic to what is a very emotional decision.

Most men attack diamond shopping the same as any other problem they face. They research the subject, gather all the facts (often in a spreadsheet), and then make a logical decision. They assume you will have the same priorities they have so they focus on what will be a good investment. They seek a high quality diamond fearing that anything less will as somehow imply some lower level of love.

The man’s first stop is often the jewelry store in the closest shopping mall. They walk in the door and realize they just entered a world foreign to them. They look at rings in the display cases and see more zeros in the price tag than they have seen since they bought their car. Their heart starts pounding as they realize they have to spend thousands of dollars on a tiny little rock they know nothing about, then give it away to someone else or worse yet, face rejection.

Now their legs are shaking so they decide they need to do more research and do it in a friendlier environment. They head home, turn on the computer, and start searching online for clues on how to survive the diamond buying process. Their goal is to find a pretty ring their girlfriend will like and have a few dollars left in their pocket. They feel more comfortable with the discussions of the four C’s (color, clarity, carat weight and cut) where they can match up those letter grades with their budget to find some possible options. However, with a little knowledge comes the sinking feeling that there is a whole lot more for them to learn in order to protect themselves from making an expensive mistake. They become even more determined not to make a mistake so they spend the next weeks and months gathering ever fact and opinion they can find on diamond buying. It is almost like trying to get a drink from a fire hydrant. There is just too much to drink in.

It is at this stage of the shopping process men sometimes forget the reason they started on this adventure in the first place. They can lose sight of the fact that their primary goal is to make their girlfriend happy.

If you are a woman, by now you are probably getting the picture. However, you are asking yourself, what should I do to help ensure the diamond of my dreams and the proposal moment as romantic as I hope?

Here are some suggestions that can help make your dreams come true:

1) Do some shopping yourself so you can tell your boyfriend what shape of diamond you like best on your finger. Do not leave it up to him to guess wrong.

2) If you sense this is going to be mostly a surprise gift, drop some subtle hints about what kind of mounting (solitaire, side stones, etc.) you want for your diamond. If you do not know, hint you want something very simple so he does not make an expensive mistake.

3) If you have a strong preference for the type of metal in the ring (yellow gold, white gold, platinum), find a way to tell him.

4) If you have the type of relationship that supports it, get involved in the diamond buying process. There are more couples shopping together for the engagement ring now than ever before and the result is often higher levels of happiness and lower levels of stress.

Many couples now shop together so the boyfriend knows what shape of diamond the girlfriend likes, knows what style of mounting she likes and then he takes that knowledge to buy the ring on his own timetable and make the presentation a surprise.

The bottom line is your man is trying, to the best of his ability, to do all the right things to make you happy. You just need to be patient and try to appreciate the effort he is making on your behalf. If you would like to see this diamond gift giving repeated, then by all means tell him how proud you are of his research show him how much you love that sparkling diamond on your finger.

Tips for Men Buying Pearl Jewelry For Women

With pearl's popularity growing back dramatically, a traditional white pearl strand becomes a kind of must-have jewelry in each woman's wardrobe. Surprise her by giving her a piece of pearl jewelry as a special gift becomes such a romantic thing for a man to do.

However, when I imagine I must look for a PC game for my boyfriend, I understand how hard it is for a man to find right jewelry for his lover. When facing thousands of styles, where to start! As a fan of pearls working in the pearl jewelry industry, I would like to give you some hints. Start from learning some basic knowledge of pearl quality and then find out the style she likes.

Pearl quality
Remember five factors: nacre, surface, luster, shape and size. A good quality pearl is always thick in nacre (nacre thickness higher than 0.4mm is highly recommended), smooth in surface, high in luster (mirror like luster is best), round in shape and big in size. However, shape, size and color are more for personal preference.

If you are looking for a strand, you also need to pay attention to its matching. Lay the strand into a straight line. Compare the size, color, surface, shape and luster of each pearl. A good match in these aspects results in a good strand. Also, you can compare a few strands with each other, to find out the best one. (More Pearls Knowledge)

Pearl jewelry style
When you are deciding the style, there are so many aspects to consider, such as color, pearl size and shape, pearl strand or designed pearl necklace, etc.

You may pay attention to the clothes and jewelry she often wears, or sneakily look into her jewelry collection, by which you may find out her taste and avoid buying a style she already has.

Take her to shop around. Find out the style of shops she always steps in or the jewelry she stops to look.

If you've already got some ideas but not so sure, you may seek for a chance to tactfully find out her ideas. For example, she is reading a fashion magazine, and you come to sit next to her and pretend you accidentally see a celebrity picture, then you make a fake commend, such as "This necklace is too big for her! I think a pink smaller one is better, what do you think?" or "I think this necklace looks better on you!" Women are always excited to talk about fashion. When you seem to be interested in it, she will patiently give you a full lesson about all her ideas of fashion---from hats to shoes. In the end you may skip most of the lesson, but pick up the information you want - which style of pearl jewelry she likes.

If you still have no idea, go to shop around. Ask the shop assistant to show you some feminine style of pearl necklaces or bracelets. Feminine style is universal because it is always suitable for weddings, birthday, anniversary, etc. If she likes, she can also wear everyday. Also, feminine pearl jewelry is always associated with romance and lasting-love, thus all women like it.

How to Use Hair Accessories

In the 80s, the hair accessory was invaluable. Almost every style involved some sort of accessory or embellishment really Set It Off Today, hair accessories not part of everyday style and care should be taken as to when and how to use so that no will be given.

That said, there are some cases that cry out for accessories: Work, social occasions and formal events may all have tried to make the perfect accessory for your look. While a number of occasions will call for different hair accessories, a good rule to follow is to choose the sedate accessory over one that could not pass unnoticed in a crowd of several hundred or few thousand.

While choosing the right one can be difficult, there are some indicators that you can follow to help you choose the perfect hair accessories to complete the look. Here are just a few:

ท work. In many work situations, you will probably wear the hair up. No matter if your type of work requires it or simply want to change your look from time to time, wearing your hair up calls for the right accessory to do the job. Rule number one to find the ornaments right for the job is to avoid banana clips at all costs. I mean, who still does these things? Apparently they are making money at it, otherwise it would still be producing these torture instruments of the 80s. Not further their cause: stop buying this accessory. The second rule is to choose accessories that closely match your hair color or that blend well with it. Matching a hair clip, that your clothes is only cute when you are 5 years-old. What you choose will depend largely on the length of hair and how you like to wear your hair up. For French twists, choose hair accessories that resemble over sized hair clips. Simply twist and clip.

ท social and formal occasions. In social and formal occasions that are more likely to express your artsy side through accessories. Once again choose the pieces most garish eye catchers calm. Classy pieces can be perfect for social occasions, whereas a sprig of flowers or garnishment may be needed for formal occasions. Formal occasions are the only time that works for your accessories for clothing. But still, do not go overboard. What attracts the eye must be the beauty of your hair, not too busy additions to it. In case of doubt about what accessory or how much of it to include, opt for the simplest solution: use as little as possible.

The bottom line with hair accessories is that too much of a good thing can confuse the eye and make your "Do not look conspicuous. Hair accessories simple, on the other hand, can make a bold statement of beauty that makes the hair on the lips of office or party.